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Web 2.0 Strategies: Stop Fighting the Power of the Web
By Jeff Casmer
It’s time to release the future of marketing from the headlock that
you’ve put in. I’m talking about curmudgeons out there. While many
have greeted Web 2.0 with open arms some refuse to embrace it and
instead prefer to fight tooth and nail. If the past methods of
marketing worked online no one would be eager to find new methods.
This is the web--faster, fresher, better is expected.
Those expectations however, mean very little to those who want to
control every aspect of the internet. Both the greedy geeks and SEO
service sites are still trying to cling desperately to the old
internet that they claim to have built. But that web is just that--old.
Users, browsers, small business owners and even corporate moguls
have decided that they want a say, they want to be part of the web
building process.
There has never been a better time for Emarketers to take up
Web 2.0 strategies. Because while it is still work, it’s a lot
easier than it was five years ago. For those who are
unfamiliar with the concept of Web 2.0 it’s about the coming
together of collective minds to contribute to the expansion
of the web.
Web marketers are beginning to understand that they no longer have
monopoly over content creation. And why would they want to. I,
for one, welcome anyone who wants to add the expansion of my site
by providing me with content that my users can use and further
contribute too.
Website strategies 2.0 allow you to get in front of a lot of people
a lot faster. With users passing around content and videos,
sending links to like minded people, and posting in virtually
every corner that will allow them, net marketers should be
cheering instead of shaking their heads while they fumble
around with the old methods.
Many Web 2.0 critics debate that it circulates crap and that
competition for marketers is ridiculously fierce as everyone
tries to get on the front page of virtually every news-feed
out there. But I beg to differ. Google and other major search
engines still have some say as to what gets ranked what. Also,
as more and more content gets produced users become pickier as
to what they consider “quality” and what “crap” is. As for the
competition, this is marketing there has always been competition
and there always will be.
If you’ve been sitting around trying to figure out what Web 2.0
is and whether or not to do it, stop thinking and start link
sharing, social bookmaking, voting, and creating sticky content.
People can debate all they want the fact is the web has altered.
The rules for the marketing game have changed. You are either in or out.
--------------------------
Jack Humphrey is the Author of "Social Power Linking"
which hit the net this week to rave reviews.
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