Survey Your Customers: Recession Proof Your Online Business
It can’t be denied that with the state of the economy many small online business owners are fretting over whether or not they will be able to withstand this economic storm and keep their business afloat in the coming months and years.
With consumers becoming not only stingier but also commercially aware it has gotten harder to use the same old selling tactics. As an online business owner it’s become even more important to stay on top of consumer trends and demands.
Now with the economy being in the shape it’s in it’s crucial that your prospective customers feel that you know, and are willing to meet their needs. By giving your customers exactly what they want they are more likely to view you as the go to website and part with their hard earned cash.
The goal is to build trust so they will continue to use your services over and over again, or recommend you to others. This is the only way your business has any chance of surviving this economic state.
Before you can even consider providing the right products at the right price you have to find out what your customers expect from you. For years companies have been doing this through the use of surveying your customers through consumer surveys. With the advent of the internet it has become even easier to target groups of people and get their input, feedback and ratings on your product, service and overall online business performance.
By providing an incentive of some sort you can entice your visitors to take a few minutes to provide you with the answers you need to build a stronger online business. You can offer a free ebook that your visitors can download after they complete the survey or even a downloadable video.
In order for visitors to take the time to provide you with honest answers they have to feel they can trust you. Thus, it’s important to clearly state at the beginning of the survey that any personal information you receive will not be shared with others. It’s also nice to let them know they are helping you to better serve them. Consumers enjoy knowing that they are role players in the development of online businesses.
Keep the survey to no more than 20 minutes. After that survey takers tend to get anxious and annoyed; therefore they may not read the questions carefully and provide inaccurate information.
If the survey deals with quantitative (numeric) data you want to be sure that you use the same rating scale throughout the survey. If you started with 1-10, don’t switch to 1-7 somewhere else in the survey. You also want to breakdown each issue into single coherent, concrete concepts. Don’t ask the visitor to rate both the speed of the checkout and the delivery in the same question, break it down so each item gets its own rating.
When dealing with a qualitative (text, non-numeric) survey try to encourage the user to provide more detailed responses. The trouble with simply using close ended ‘yes’ or ‘no’ questions is you won’t get sufficient data to improve your online business with. Instead of asking, “Did you like the product?” Try “What did you like most about the product?” This allows the visitor to provide their personal opinion.
It also makes it easier for you when you are looking for trends and surprises when evaluating the survey responses.
After the survey is conducted, publish the results on your website or blog and invite comments and responses.
A successful surveying of your customers campaign will provide valuable insight into what your target market expects from you. With this information you can make necessary adjustments to your online business. You can offer products and services that better meet with the needs of your prospects as well as tweak and update your online business performance.
The online businesses that will ride out the economic storm are the ones that will be able to fully satisfy their customers and build long term loyalty. To do this, create a survey and analyze the results.
Affiliate Earning said,
November 23, 2008 @ 10:08 pm
Hi Jeff, thanks for this important piece of information. I know the big businesses use customer surveying to get a feel for the market they are targeting but I never thought about using it on a small business level. But I can see now how much of a benefit it can be to me also. Thanks again, Tim Stokes.
Mira Stjepic said,
November 28, 2008 @ 10:22 pm
Hi Jeff,
Build long term loyalty is most important thing,
then survay can help to get good insight what costumers
inspect from you.
Thank you with regards
Mira Stjepic