Earning Money With Benefit Driven Goals: Copy Writing Tricks for Success
Copywriters love benefits. They know that no matter how attention grabbing a headline is, it is ultimately the benefits that lead to a sale and earning money. Benefits are motivators. They help you to see what’s in it for you and how your life can improve. When setting a goal, focusing on the benefits can keep you ambitious and help you succeed.
However, in order for benefits to truly help you achieve your goals and earning money you have to in grave them in your head, so you are constantly reminded of what you are working towards. The more your mind accepts something the easier it is to do.
The way we think shapes they way we act. If you think in negative terms you act negatively. For example, if you wake each morning thinking “this internet business is not working because I am not earning money†“I’m not good at this†“I don’t want to do this†you’re programming your brain for failure. Chances are you won’t do the work required and if you do, it’s because you are forcing yourself to. Thus, you are actually resisting the free energy flow of success. It takes you twice as long with twice as much effort to complete the task.
But by thinking positively you train your mind to tell your body to act positively. Even if you don’t feel like working, you will, not because of force but because something inside of you wants to. Since most humans can’t just suddenly be positive, especially when they are fearful or un-ambitious you need some type of motivator, hence the benefits.
Sure, you may not want to do the task but if you stop and think of the benefits of doing it you’re giving yourself positive motivation to do it. To make this easier, do what copywriters do—write it down.
By writing down all the benefits you can think of you not only reinforce that facts in the actual act of writing it down but you have a physical reminder that you can use to ingrain them into your head.
For example, perhaps you dislike going through your email, but you know it has to be done. Instead of grumbling about it, take a moment to write the benefits of reading your email such as
1. Doing so will help clear my inbox
2. I may have some important messages that will help my career,
or a nice note from a friend
3. I will feel less anxious after I am done which will help me concentrate on other tasks.
When you start to think negatively look back at the benefits to help you get positive energy flowing through you. Feeling positive makes it easier to things even when we don’t like them.
Writing down benefits works for long term goals as well. Many people don’t achieve their goal because they can’t hold a positive image in their head long enough to help them complete the steps to achieve the goal.
They can see it initially when they think of the goal, but after a week or so the image starts to fade. For instance, when you first started your online business you were bursting with enthusiasm and had a picture in your head of how life would be when you are successful and earning money. How long did it take for the picture to fade and the excitement to become diluted? For the average person it only takes 2 weeks. Just two week for negative thinking to set in. But if you write down your goals in a benefit driven manner you are less likely to enter that dark phase and start earning money.
Thus your goal would look something like this.
I want to start an internet business<--that’s the goal
...the benefits...
“it will give me an opportunity to help othersâ€
“it allows me a flexible lifestyleâ€
“I get to learn something new everydayâ€
“it offers me a more satisfying way to reach my financial goalâ€
You don’t have to get as wordy as some copywriters are, just write down the benefits of the goals you have in a way that will encourage you.
Benefits aren’t just a fancy technique used by marketers to earn money, you can apply them to your life to help create a positive outlook on the things you want to achieve, thus creating focus and ultimately success.
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