One hugely important task that all net marketers must undertake, and undertake effectively, is building a link trail. Link building is, in many respects the source of success of most sites and getting links from authoritative websites should be the cornerstone of any link campaign.

Contrary to popular belief, one way link building is not about increasing your Google PageRank, swapping links with as many websites as possible or search engine optimization. It’s actually about implementing a strategy unique to your business so that you get the positive results that can be experienced when building backlinks is done right. Without a proper strategy you may left heavily disappointed. So how do you go about creating such a strategy? Continue reading.

Understand your marketplace

When a consumer is looking for a solution to their problems they’ll scan directories, read product reviews and articles, and join discussion groups. The sites that your prospective customer uses to decide what they do and don’t buy are the sites you want to be on.

You do not want to exchange links with 50 websites that may or may
not be related to your business model. You want to exchange links
with the most important information websites that your prospective
customer frequents.

To do this you need to understand your market. What markets do you truly service? If, you were in the “software market” then you may look for channels that served that market but if the software you sold was used in educational sectors than you may also want to look for portals that served that market. For every niche there are at least 3 other niches that are significant to it from which you can generate links.

Develop good content

We don’t call the web the information highway for nothing; people are always looking for something. Well written publications are that consumers look for. Whether you write thought pieces are product reviews it has to be able to get in front of as many readers as possible in order to make it an effective linking strategy by building a link trail.

It has to be attractive to both search engines and humans so they will link to it. A few words tossed on a page isn’t good enough, not with the picky nature of web browsers. It also has to contain some words that a reader would use to look for such a topic otherwise it could be beautifully written but left unread. Be aware of keywords that your market would use and incorporate them in your articles.

Issue a press release

Submitting a press release to a newswire is a very effective way to building backlinks. They distribute your news to thousands of journalists and editors on their database. Once distributed it can be picked up and covered by both local and national media.

Link building using the strategy of one way link building is not something that is done overnight. It may take a while for your site to get noticed but by developing good content and looking for both media and non-media sites to distribute your work you can get your site linked a lot faster.

Take care
Jeff Casmer

For more information on Website Linking Strategies:

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