Best Ezines! What Makes A Successful Ezine?
If you were to ask this question out loud you’d probably have a flock of net marketers running to you with offers of their secrets to creating a successful ezine. And who knows they might work. But I feel the following information can help you obtain the best ezine without have to dish out a dime.
Your ezine must be easy to read. If your ezine is poorly formatted, you will lose subscribers fast. As great as it may be your ezine will not get read if it’s an eye strain for your readers. Write short paragraphs with short sentence.
While graphics may enhance your ezine do not use them as a substitute for content. Besides some users have filters that block out or leave out graphics.
Also format your message so that anyone with any email can read your ezine.
Your ezine must be of equal or greater value. In exchange for the readers time your ezine must be valuable to the reader. The best way I can think to create a successful ezine is by providing information. Meaningful, useful information are like gemstones to users.
I’m not talking about an “information like†sales pitch but real information that will enhance your reader’s life in way or another.
Ask yourself, “Will this piece of information ad value to my readers life today?†If not you can eliminate it from your ezine.
To be able to have one of the “best ezines“, your ezine must be helpful. Every reader that subscribes to your ezine has a need. They subscribed to your ezine because they got the impression that you could meet that need. Find out what their needs are and then deliver.
Do not disappoint them; because your competition is just a click away and they easily without hassle have their needs meet by someone else.
Your job means getting to know who your subscribers are. What type of person are they and most importantly what are their needs? What do they expect from you? Then find methods to offer them the necessary support.
Successful ezines do their best to help their readers. This may be done by recommending products or services that suit their needs or providing advertising space in their ezine. Yes, all this does help the publisher to grow his income but that’s just the aftermath of serving your readers the best way possible.
By applying the above information you too can create one of the best ezines available. Though the ‘flavor of the week’ product will still be shoved in your face you can chose to ignore it because you now know what really makes a successful ezine.
Take care
Jeff Casmer
For more information on how to Make Money with Ezines:
Make Money With Ezines
Tags: Ezines
Cynthia Minnaar said,
December 18, 2007 @ 2:36 pm
Ask yourself, “Will this piece of information add value to my readers life today?â€
I think you have hit the nail on the head with this question – by providing value you create loyal subscribers with whom you can build a relationship of trust.
Charles Boustany said,
December 18, 2007 @ 4:01 pm
‘ Successful ezines do their best to help their readers.’
so right find a solution to your intended reader et Voila!
A very informative Blog
Charles Boustany said,
December 18, 2007 @ 4:03 pm
‘ Successful ezines do their best to help their readers.’
so right! find a solution to your intended reader et Voila!
A very informative Blog
Melissa Burton said,
December 18, 2007 @ 4:26 pm
Truly excellent advice, Jeff. It’s true that too many subscribers are treated like they are just part of a “numbers game,” but you do need to address their needs or risk losing them forever.
Product recommendations delivered in the form of an honest review are usually always welcomed, if your audience knows you have their best interest in mind.
Way to go!
Melissa
Lily said,
December 18, 2007 @ 4:48 pm
Great post, Jeff, you really get to the point where the answer should be
Liane Bate said,
December 19, 2007 @ 12:54 am
Hi Jeff,
I have struggled quite a bit with my ezine, and am looking for ways to make it more readable and clickable for my readers. This is something I will work on in the coming year, and the tips from your article are a good starting point for me. I find that the captivating subject lines are crucial for clicks! Thanks for the info!
Liane Bate
HonestMoneyMaking.com’s Home Business Blog
William D Hutchinson said,
December 19, 2007 @ 3:11 am
Great post Jeff. This will help when i start getting subscribers. I am always looking for informative information to learn from and you always come through. I always look forward to the information and advice you have to offer.
Dean
Tanny said,
December 19, 2007 @ 11:51 am
Jeff, this is a great post, very interesting and informative, and I know it will help me in the future.
Tanny
Tara Martindale said,
December 19, 2007 @ 2:50 pm
Hi Jeff;
As always, you provide helpful and informative information! Great post, thank you!
Tara
Wolney said,
December 19, 2007 @ 11:18 pm
I am always learning with your thoughts Jeff. Good Post!
David Hurley said,
December 20, 2007 @ 11:20 am
Keep it short and simple and full of useful info – spot on!
DH
Dimitrios Loucas said,
December 20, 2007 @ 11:48 am
Jeff,
You’ve become a great resource for me.
Thanks!!
Dimitriosl Loucas
Self-Employed Finding Financial Freedom said,
December 20, 2007 @ 3:56 pm
Great post! It’s not the contents that counts – it’s the quality of the contents. To increase your future earnings working from home you need to supply the readers with great content.
Xscape the MatrixMan
Deo Anderson
Ed DiPaolo said,
December 20, 2007 @ 7:18 pm
Great article Jeff.
Plenty of useful info without a lof of fluff.
Ed DiPaolo
http://PlugAndPlayNetworking.Com
Roy J. Keller said,
December 28, 2007 @ 11:40 pm
Jeff,
The info in this article clearly shows how to create a “Successful Ezine”. You show why you are successful and helpful to your readers and team members. Great advice for forming the “Best Ezine” one can make and the info was free. Thank you for your helpful info and for being a sharing and honest marketer here and in the Forums that I see you in. There is really Honest on-line marketers and you are at the top of that list.
Best Regards,
Roy J. Keller