Managing Your Business With Autoresponders
So you don’t have a way of managing all of the customer
responses coming through your inbox? I can relate,
please let me share a personal story.
When I first started my online business, I didn’t know
what an autoresponder was, and I was intimidated by setting
one up on my site. I simply had an HTML form set up that
would send e-mail address of people that wanted my newsletter
straight to my inbox. I can only imagine the amount of money
that I was leaving on the table. I had no way of responding
back to my potential customers. When I saw a newsletter
signup come into my inbox, I would copy and paste a reply
back to them.
The times have changed. Not only is the above situation not
acceptable, but there s no way you can effectively grow your
business without an automatic responder email software
(i.e. autoresponder).
After all, since you now have your website set up to sell your
e-book, you are going to need a way to handle the various types
of correspondence being sent to you from potential customers.
Automatic responder email software (Autoresponders) are
an effective and economical innovation (software program)
designed to respond to any messages a website receives.
Thousands of online businesses use autoresponders to send a
confirmation thank you notice when anyone registers with their
email address on the site. Think of them as an answering
machine for your website.
Using an autoresponder is a critical component to having a
successful ebook business. Not only do you need to respond
to messages and inquiries, you must implement an email sales
campaign to promote your ebook. If you were to try to manage
the emails yourself, the task will eventually become impractical
and extremely time consuming. You could hire someone to answer
them, but when your site is receiving several hundred hits a day
with an average of 50% registering to receive more information;
you would need to hire several people thus making the cost very
prohibitive. In business, time is money and money is time ,
and online, and autoresponder is the only solution.
If you do not have an autoresponder, you will lose sales,
and lots of them. If you are not using an auto email program
to get these non-committals to return to your site, you will
not be able to sell your ebook to them. It’s really as simple
as that.
How does an autorepsonder work? By utilizing the information
you input into the programs, the Autoresponder will automatically
answer any email or sign-up your site receives. You can even
program a variety of responses and how many times you want to
send your customers an email; plus any sales receipts, download
information and access, support problems can all be effectively
handled by an autoresponder. Obviously if there is a support
situation, you or your webmaster will need to step in and fix
the problem, but the autoresponder can easily let the customer
know that someone will be emailing them soon to help.
Due to the nature of your business (e-book sales), you will
need a variety of email autoresponses depending upon the
situation. A typical list of responses for an e-book sales
site might include some or all of the following:
1) Thank you response for visiting and signing up;
2) Free newsletter emailed to all sign-ups;
3) Special offer emails to entice purchase;
4) Purchase notification/invoice;
5) Thank you for purchasing;
6) Informing of your newest e-book;
7) Offer free course/bonus for signing up;
8) Notification of problems/complaints received from customers;
9) Notification of feedback received.
Basically the uses of the program are endless, in fact
anything that you would want emailed to several customers
can be handled through an autoresponder. And just like the
almost limitless uses, there are a vast number of
automatic responder email software companies vying
to handle your e-business correspondence.
Many sites have free autoresponder programs available which
handle minimal email tasks; however because you are trying
to sell ebooks, you should look for a system or service that
does not limit the capabilities of your emails. Make sure
you get unlimited email size plus you will need the ability
to send multiple emails to the same person over a period of
time. Remember, the reason for sending several emails over a
course of time is based on the fact that most customers
(about 60% - 70%) do not purchase on their first visit. If
they are interested in learning more about your ebook, they
will sign up for more information. And this is when you use
an autoresponder to send multiple targeted information emails
to drive those reluctant customers back to your site for the
purchase. You will also want to have the ability to track your
emails to assess the effectiveness of such a campaign. We use
GetResponse
is also a good solution.
The messages you will want to send will depend upon the reason
for the need to respond. One way you can handle this by having
multiple email addresses for your site. Here is a short list
of email addresses you will need:
1) support@yoursite.com
2) Yourname@yoursite.com
3) Yourassistant@yoursite.com
4) sales@yoursite.com
If you need additional addresses, do not hesitate to set
them up and use them; the more you categorize your customer's
emails, the better you, your webmaster and your autorepsonder
program will work. The autoresponder will know the difference
between newsletter sign-ups, customer logins, purchases, and
so on. This is all configured in the program, as is sending
notification emails for receipt of a customer s inquiry at
one of your listed email addresses. Again, you or your
webmaster will manually have to answer any inquiries received
at a site listed address. Unfortunately at this moment in time,
autoresponders cannot read and answer emails. I would imagine
that sometime in the not too distance future this will become
a possibility. One can always hope!
Now you understand why automatic responder email software
programs are an important if not critical ingredient in
developing a productive, functioning, 24/7 e-book sales site.
Using one will help increase your sales, drive those hesitant
potential customers back to your site and take care of those
everyday tasks associated with having a professional and
courteous Internet business. Offering excellent customer
service is a significant business building tool, especially
for online businesses when a customer assesses you and your
site faster than you realize.
---------------------------------------------------
About The Author
David Nevogt
John and David are two of the highest paid merchants on the
Clickbank marketplace, and now they’ve come together to
share their business-building secrets in a package that
includes a massive ebook, and over 2 hours in instructional
flash video that will help you build the online business
of your dreams. You can check it out by going here
http://www.ebooksaleskit.com
| Subscribe to our FREE Tips and Tricks Newsletter with hundreds of money making tips and tricks. Subscribe to 24Hourwealth Streams of Cash Flow Newsletter and receive useful information to help you create wealth and make money working from home. We will also give you a free classified ad in our weekly newsletter going out to over 82,000 home business opportunity seekers.
($347 VALUE!)
|
Search for more automatic responder email software :
