Archive for the ‘Getting Started’ Category

Marketing your company will help you stand apart from all the other work-at-home professionals offering your services. The better you market yourself, the better you will attract targeted prospects and clientele, and in turn increase your profits.

Here are 12 ways to market your services effectively.

1. Set up a Professional Website

You must have an attractive, professional site that showcases your skills, talents, and service offerings. Use it to market yourself through search engines, discussion boards, reciprocal link exchanges, and other online activities. Include your contact information, your biography and credentials, and testimonials to make it easy for potential clients to reach you and see you as credible.

2. Set up an Online Portfolio

Create and maintain an online portfolio filled with examples of your work to show your clients proof of what you can do.

Choosing the right name for your business can have a huge impact on its success. The word or group of words that you choose as your company name embody who you are and what you represent to your clients, competitors, and anyone you work with. A long-term investment, a good name will make people want to use your product or services and associate with your company. Make sure it’s good and memorable.

Follow these tips to pick a name that effectively represents your company:

1. Make it easy-to-use

Make sure that your company name is easy to understand, spell, and pronounce, and something that can be easily repeated.

2. Make it original and distinct

Stay away from names that are similar or identical to that of another business. Not only could it make your clients confused — it could also land you a costly lawsuit.

3. Make it relevant and memorable

Make your name relevant to your business or service so that effectively represents you, and make it quick and to the point. Making it catchy will also help your potential clients remember it.