Building A Business That Works For You
Before you build your own business, you need
to know why you are in this business.
Many of us entered business as a technician.
You know the technical nature of this business;
you do it everyday; over and over again.
The question is: How can you do this technical
work with the highest level of efficiency and
effectiveness so that you'll have a great business?
Some of you entered the business as the manager.
You plan, you quantify, and you implement it with
and through others. The question is: How can you
do management work that will get your team to work
for as though they're running their own business?
Some of you entered the business as an entrepreneur.
You have this wonderful idea. You're an innovator.
How do I get others to see it, to feel it, to breathe it?
Is this familiar to you? It should be, there is an
entrepreneur, manager and technician in all of us.
We need all three to have a successful business.
Build Your Own Business FOR YOU is just about 3 steps:
Step 1: Why You Do What You Do
The starting point for building a business that works
begins with why you do what you do. The challenge
facing most business owners is the understanding
of what they want for their life. It's not the cars,
the money, or the house. It is the essence, the
purpose of their life. It's the source of their
passion and their vitality. It gives them clarity
and purpose. It is their guiding light. It is what
we call their Ultimate Objective.
Do you know your Ultimate Objective? The business
is designed and built to give you what you want,
because it's your life we're talking about.
Step 2: Your Strategic Vision
A Strategic Vision describes what your business
will look like when it is complete. It will define
your products and services and how those products
and services will be delivered.
It will identify your customers and how those
customers will be located, cared for and served.
It will quantify your sales and profit goals.
It will describe your culture; employee behavior,
operational philosophy and the unique characteristics
that will allow your company to fulfill your
entrepreneurial vision.
It is your vision for the future. Your Strategic
Vision should be so clear and precise that any
question you have about the business can be
answered by reading it. The Strategic Vision
is the source of bringing balance to the entrepreneur,
the manager and the technician. The entrepreneur
creates the vision in the Strategic Vision,
the manager plans, quantifies and implements the
vision, and the technician does the work of the work.
Understand that your Strategic Vision is one of the
most effective ways to share your dream with employees
and identify how employees will participate in realizing
your dream. It is their guide of how they do it and
why they do it. Do your strategic vision now!
Step 3: Your Business Plan
Now is the time to write your business plan. Your
business plan is a detailed roadmap of how you are
going to build your own business that will
achieve your Ultimate Objective and your Strategic
Vision.
Your business plan must cover 7 essential things:
Executive Summary, Business Mission and Vision,
Business Strategy, Marketing Plan, Operational Plan,
Human Resource Plan and Financial Projections.
Gordon Goh is author of the free, informative website
Simply Motivation offering quality useful tips
for Motivation
